![]() ![]() It was the first glimpse of next generation tech a year before either Sony or Microsoft. She gave the example of a United Airlines interactive graphic that generated almost 200,000 views, which, she said, was more than a typical editorial piece. A new 10GB patch for Ubisoft’s Watch Dogs 2 fixes bugs, adds new clothing, tweaks some systems and primes the game for some downloadable expansions, but it also adds a mysterious conversation to. Watch Dogs arrives creaking under the weight of two years' of hype. Meredith Levien, evp of advertising for The New York Times, said that in some cases ad-sponsored posts, known as “paid posts,” have done better than traditional news stories. Now, publishers seem to be retreating from their claims, anyway. “Finding and building audience is something that a lot of them think about secondarily to creating content, but it’s extremely important to think about early.” (Most Popular is based on a combination of views, shares and comments.)īrands have work to do on the marketing part of content marketing, said Shane Snow, co-founder of Contently, which matches writers to native advertisers. That’s in line with the percentage of total articles on the site that are BrandVoice articles. That would mean that publishers like Forbes, which labels its native ads with the discreet “BrandVoice” moniker, would theoretically have a higher success rate than publishers like The New York Times, which slapped “paid post” labels and disclaimers all over its native ads.Įven Forbes, which has been doing native ads longer and more aggressively than most, said that over a two-week period, only 38 BrandVoice articles made its Most Popular list - or 3 percent of the stories on the list. ![]() ![]() One reason for the wide range in CTRs is that the more clearly the ad is identified as native, the lower the response rate - which presents a conundrum to publishers, given pressure from watchdogs to label native ads loud and clear so they don’t look like they’re trying to fool the reader. That’s one of the challenges of scaling it.” That is in contrast to a typical news outlet - it gets picked up by Google news and Drudge and some social pickup. So the onus is on the publishers to drive the traffic. “I can probably count on one hand the number of pieces that were native that actually got large amounts of organic traffic. “In general, the native stuff has a very short lifespan,” said Josh Schwartz, chief data scientist at Chartbeat. As for engagement, Chartbeat says that while two-thirds of people engage for 15 seconds or more on a typical article, on native, that drops to one-third. ![]()
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